With more than 30 years of experience teaching English, Business Writing and Communication at Northwestern University, Fischer is a seasoned mentor in writing, communication, and productivity. Fischer earned her MS in Information Design and Strategy at Northwestern University and her MA in English at the University of Illinois at Chicago; she is currently at work on her Ed.D. degree. In addition to her work in higher education, she has significant professional experience as an editor, writer, and trainer. Fischer was a magazine editor; she has worked with diverse clients, from global banks to educational publishers to the Chicago Humanities Festival. Her current website is KindlerOfTheFlame.com, a blog on higher education.
William Potter is a master of blogging, social media marketing, SEO and PPC. As the manager of Harvard Oaks Enterprises and WebAdmetrics, he has built businesses generating significant revenues. Potter has more than a decade of experience in establishing, advising and promoting successful small businesses. He is dedicated to assisting individuals and new start-ups. Potter runs the popular “The Job Guy” Twitter feed with more than 100,000 followers. He has been interviewed and featured on Fox News, in the Chicago Tribune and Crain’s, and on radio WLAK and WBUS. In 2015, Potter presented to Post-Doctoral Students in the Humanities Without Walls Program.