Below you’ll find blogs that focus on the Instant Pot, the cooking device that seems to have taken over the Internet. I’ve described some of the potential readers for each blog; some of these folks would be interested in more than one of these Instant Pot blogs and all of the blogs appeal to more than just the readers profiled here. As a blogger, it’s your job to find an audience that is going to be interested in your unique perspective.

Of course, you have marvelous ideas and a way of expressing those unique ideas so that anyone will want to read your blog, but the problem with writing for everybody is that your posts become too general. Readers will quickly decide: Is it relevant to me? Is it important to me? To understand whether it’s relevant and important, bloggers must understand readers’ priorities. It can be helpful to assemble an array of profiles of the typical readers you want to reach.

Readers who face challenges

When you first open your Instant Pot, you face a learning curve, and it can be helpful to look at blogs directed to beginners with easy instruction for quick and successful dishes. Instant Pot Tips for Beginners is one page from a blog directed to beginners like the college student who lives with friends off campus, or the bachelor who wants to up his cooking skills, readers who have little cooking experience but who like to eat with little fuss. Other beginners might know a lot about cooking but little about the Instant Pot; or some of the readers might be busy parents who appreciate simple “dump-and-go” recipes.

Readers looking for detailed information

Amy + Jacky Pressure Cook Recipes takes a scientific, methodological approach to cooking in the Instant Pot that produces consistently good results. Readers who are experienced cooks will appreciate the results of their comprehensive testing of a dish before they post the recipe. This is also a blog for readers who want dishes that go beyond the usual.

Readers who want content to fit special needs

Two Sleevers focuses a lot on the Keto diet and dishes for those who want to eat healthy; it will also appeal to first generation southeast Asians who wants a lot of tasty Indian dishes without the laborious traditional preparation.

Readers in search of new approaches

5 Simple Things You Never Thought to Do with an Instant Pot will appeal to those familiar with the Instant Pot but want make it even more useful. Such readers may use more than one Instant Pot; for instance, gardeners might be interested to know they can sterilize soil in an Instant Pot.

Readers who want to laugh

Sometimes readers just seek a little diversion; Instant Pot Madness will appeal to a wide range of readers whether they have used Instant Pots or not. Such a reader has probably heard about the Instant Pot and wonders what all the hype is about.

Think carefully about your ideal readers and how what you have to say intersects with what they want to read. Through your blog, you can even expand the range of your readers’ interests if you gain their trust by writing engaging and relevant material.

Starting a blog is a way to get your voice heard. The first step is to develop a focus for the blog that aligns with who you are. What do you want to blog about? Start by considering three elements.

Think about your interests

• What are your passions?
• What do you want to make more time for in your life?
• What activities or thoughts do you want to cultivate?
• What do you want to spend more time doing?

Think about whom you want to interact with

1. Do you want to work alone or with a collective of other bloggers who share your focus?
2. Do you want a chance to connect with experts in your field?
3. Are you inviting comments and building a community?
4. Do you want to blog about what you can discover by going out and about to concerts, restaurants, or museums?
5. Do you want to stretch your comfort zone by taking up a new activity such as making books or training for a marathon?
6. Are you happiest at home with a good movie, or in the kitchen, or at your sewing machine?

Think about what your blog will do

• Commentary can include anything from your travel journal to your thoughts on the state of the economy. You might share your thoughts on the funny things that happen in your life or share a poem that is particularly meaningful.
• Reviews are good excuses for getting out and enjoying cultural activities such as movies, restaurants, theaters, or concerts. If you are a homebody, you can review books, electronic equipment, or services.
• Tutorials are great for sharing recipes and cooking techniques, crafting or artisanal projects. You can also teach your readers how to start a business, build a container garden, or ask for a loan.
• Portfolios show off your creative work. Poets and writers, painters and sculptors, weavers and knitters, or makers of any kind can find a way to get their work before the eyes of the public through their blog.
• Business Updates can let your customers have a peek behind the scenes, involve your customers, and build loyalty. Your dog grooming business might feature a different dog every week. Your wine shop is a great platform to inform your customers on the merits of new wines. As a printer, you can highlight new equipment that will serve your customers better.

As you think about the direction you want your blog to take, keep a notebook to capture your midnight ideas or those that come to you as you read or stand in line at the grocery store. Go out and do something interesting. Talk with people who share your passion. Hopefully, you will be writing your blog for a good long time; make certain you are spending your efforts on something you love.