Transforming Dreamers into Influencers

Category: Building A Blog Audience

SEO Secrets: Make Your Blog Post One in a Million

For a firsthand illustration of SEO, go to Google, Bing or Yelp and enter in any single word. The results displayed can be from 1 million to up to more than a billion. Unfortunately for the average blogger, according to Leverage Marketing, search engine users do not go much further than the first 5 listings in a search.

About Blogging SEO
Bloggers Need to Use SEO Strategies

Effective SEO Can Make the Difference

seeking to be in the first five listings is aggressive, it is possible
to achieve a first page (1 of 10) search result for your blog. The
secret is Search Engine Optimization (SEO). Here are some tips that some
of the most successful bloggers have used
to beat their competitors.

1). Keyword Density

While using the same keyword like SEO can be wearing on one’s readers,
it is possible to reach a level where search engines take notice without
tiring out your readers. When writing, attempt to use the keyrword to a
density of 2 to 3.5%. Once your blog is written,
take the total number of words and compare that to the number of
keywords. You can paste your blog into a word processor program and do a
keyword search. Your keywords, like SEO, should repeat 2 to 4 times for
every 100 words in your blog.

2). Use Your Keyword in Your Headlines

Headlines are the text that appears in your blog that is larger than
your text. If you look at your html view, headlines are H1, H2 and H3
lines of text. The title of your blog is usually the H1 text. Within
your blog, there should be smaller headlines and
you should insert your keywords within them. For SEO purposes,
remember, search engines attribute a higher importance to headlined
keywords than they do with a keyword within the text.

3). Open and Close your Blog with Your Keyword

The first sentence and the last sentence should both contain your
keyword. As you can see, this blog is about SEO, that word appears in
the opening sentence and the last sentence. This is not only important
for search engines, but the opening and closing sentences
are often those that are most remembered by one’s readers.

4). Include Two Links in Every Blog Post.

The two links to include are an internal link and an external/outbound
authority link. Search engines love links and postings with links will
increase your SEO. When a search engine indexes your page, it follows
the links to their destinations. Your internal
link will increase the times other part of your blog are indexed and
your authority link will boost a search engines evaluation of the
importance of your blog. You do not need to limit your blogs links to
two, but that should be the minimum.

5). Properly Tag Your Images With Your Keyword.

Your images have three possible tags. One is the name of the image, the other it a title or caption which accompanies the image, and the third is the Alt tag. The Alt tag tells the reader what would have been displayed it the image fails to load. A full description with proper tagging to improve SEO can be found here.

6). Make Sure Your Blog URL Contains Your Keyword

An effective SEO increase is achieved with the use of your keyword in
the url in your blog. In WordPress, you can set this automatically by
going to settings > permalinks. There you will find your choices are
date, numerical (each post designated by an increasing
number or by blog title. This blog post url, for example, is
blog-post-one-in-a-million. There is a fourth WordPress permalink choice
which is custom. You may consider include author or category in
to the title within your expanded url.

7). Make Sure Your Post is Long Enough

Your post does not have to be War and Peace, but a length of at least
400 words is recommended. For SEO, two criteria for determining validity
of a block of text are repetition and variety. For a search engine to
compare what has been written in relation to
other options, a post with sufficient data will always win out over
something that is too brief.

At first this may seem like a lot to remember, but if you draft your
post, then go back and edit to include the proper structure, you will
find that over time, you will begin to integrate those SEO rule
naturally and benefit from higher search engine rankings.

Tagging Images in Blog Posts to Enhance SEO

always use captions
Search Engines Are Looking for Your Tags

Images Increase User Experience

Although blogging uses text to convey concepts, it is important to remember that a multi-media experience can enhance a reader’s experience. Images used in a blog convey concepts quickly, break up text blocks visually and if tagged properly, they can increase the number of times a blog is indexed by search engines.

Search is Still a Relatively Text-Based System

Most images are found by search images, not by what they picture, but the
information added by the creators. There are three opportunities that a blogger has to add content to an image. Be sure to understand these and integrate them into your blog posts.

1). The Image URL
If your image source is, search
engines have little reason to list it. It will be essentially lost in ambiguity. Prior to uploading your image, give it a descriptive name, preferably one with a keyword featured in your blog post. If you wish to use multiple words you can break them up with dashes such as .com/picture-of-effective-blog-post.jpg.

2). Subtitles/Captions
Not only do subtitles engage a reader, but they also give a blogger the opportunity to use their keywords again. Remember, a search engine does not see an image as content so a caption can tell a search engine what the picture actually displays. Use your captions to emphasize concepts you want readers to remember as a picture/word combination is a powerful tool.

3). Alt Tag of Your Image
An Alt Tag is the replacement description that is shown if your image does not load. Since the caption and image url are already part of the content, try to make your sure Alt Tag is a little different that the other two, but still conveying keyword content. Variety is very appealing to search engines when indexing. To use the same content for the image, caption and Alt Tags defeats the purpose of attracting attention.

Tag, Tag, Tag Away to a Successful Blog

If you tag your images properly, you will be surprised how readily they are picked up and displayed in the image section of search engine results. Essentially, images extend the visibility of your blog and can increase readership by reaching audiences outside to traditional channels.

Since pictures can convey a thousand words, use your image tags to give search engines (which are essentially blind) a hint of what what words to assign to your pictures.

For Blogging Success, Create a Community

You Have a Make Yourself Visible

“If a tree falls in the forest and now one hears, does it make a sound?”

The popularity of a blog is judged by its number active of readers. Although quality content plays a part, reaching the audiences who wish to read one’s content needs to be a top objective of any blogger.

Influence is Key

A blogger’s influence is measured by their social media footprint including what channels lead to the blog, how much traffic, the size of the email list, and recognition by others. Without connections, a blogger is alone. How does a blogger create community? By reaching out, joining, and participating in larger media venues.

Recently, Forbes named the top richest women in America. In that list is Kylie Jenner who turned her Instagram following into a personal net worth of $900 million. She is soon to become the youngest self-made billionaire.

Build your Audience

Turn your blog in to a blockbuster by accessing wider audiences. You can develop large followings, promote your blog and reach people that you would never reach otherwise. The owners of Facebook accounts is more than two billion people. We created a Pinterest account which has grown to attract 40 million visitors a year. It takes little to imagine what that kind of traffic might mean to one’s blog.

Each media channel has its own disciplines that you will learn over time. The best attribute of all is that they are free. Be sure to create your account, associate it with your blog, develop relationships and create content that will attract the attention of potential blog readers.

Here is a list of the social media websites and apps you should be consider using to promote blog content.


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